Startups don’t fail because they build bad products. They fail because they build unwanted products. This seems obvious but the routes to failure have subtle causes:

  • Corporate accelerators teach theory but the evidence of training over three hundred startups is that mentor-led training is far more effective in creating the right mindset and effective decision-making.
  •  Startup mentoring is a directive process that identifies the failure paths that entrepreneurs are on and gives them actionable steps to bypass them.
  • Business model innovation is a process of reimagining how markets work; then using pain spaces to crack them open, rather than expecting everything to change just because you’ve built a slightly better product.

We don’t help you make better products. We help you create internal startups that disrupt, define, and dominate the markets that they are in.

We have a wanderlust, a curiosity to discover what is over the next pass. Your teams catch this.

Our culture

We meet your engineers where they are. Our mentors are engineers and entrepreneurs.


Building is what engineers do
We know that. We’ve done it. We’ve failed when we’ve done it. We can speak the language that your engineers understand

Theory is worthless
Well, not quite. But if a mentor hasn’t grown startups it doesn’t matter how much theory they know. They can’t share the real deal

Learning is doing
We’ve worked with thousands of engineering teams in large corporates steering them past internal and external threats

Fail Fast, Succeed Faster
Just as we expect our teams to fail a lot as they try to understand the rules, we constantly push boundaries finding better ways to help them learn faster.

Meet our amazing team.

We’re a talented group of creative individuals interested in art, cinematography, design, music, and all niches in between. Get to know us and what we can do for you!

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Denis Oakley

Founder / Lead Mentor

Direct of Innovation
Denis Oakley & Co
Fellow
The RSA
Lead Startup Mentor
Wisdom Works Group
Startup Mentor
500 Startups, Deep Tech Innovation Centre Warwick Innovation District

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Ozan Sonmez

Programme Director / Lead Mentor

Global Startup Program Mentor & Global Ambassador
UC Berkeley Sutardja Center for Entrepreneurship and Technology
Startup Ecosystem Advisor to Corporates, Accelerators, Universities, NGO’s
YellowX OU

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Prof. Andy Pardoe

Mentor

Founder & Group CTO
Wisdom Works Group
Founder & Managing Partner Wisdom Works Ventures
Chair
Deep Tech Innovation Centre
Warwick Innovation District

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Mark Searle

Mentor & Keynote Speaker

Lecturer & Industry Fellow
UC Berkeley Sutardja Center for Entrepreneurship and Technology
Co-Founder & Managing Director
Innovation Acceleration Group

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Prof. Ali Junaid Ahmad

Mentor

Associate Professor & Course Leader MSc Innovation & Entrepreneurship
WMG University of Warwick

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Richard A. MacDonald Jr.

Mentor & Keynote Speaker

Entrepreneur in Residence, Consultant & Startup Mentor
University of Miami
Startup Mentor & Instructor
500 Global

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Gregory Cronie

Mentor

Founder
Finabling
Founder
2knowlab
Researcher Financial Supply Chain & Fintech
Windesheim
Top 25 Mentor
Startup Bootcamp

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Katrina Too

Mentor

Resident Coach & Mentor
500 Startups
Managing Director
Open Door Policy

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Mevan Peiris

Mentor

Chief Program Officer
Hatch Works
Business Mentor
NatWest Business
Advisor
The Sparklers Foundation

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Beliz Bediz Sinan

Programme Manager

Co-founder & Partner
YellowX OU
Partner & Course Director
SAGE HQ
Partner
Zillion Pitches
Chapter Director
Founder Institute

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Danica Virginia Meredith

Mentor

Emergent Strategy and Practice Lead
Constellations Consulting Company
Member of The Board Of Advisors
Trinity Centres Foundation
Business Mentor
NextAI
Member Of The Board Of Advisors
Association Quantum

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Marieke Jansen

Automation Manager

Founder & Owner
KEJA Automation

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Ozlem Hoscan

Programme Manager

Marketing Communications & Project Management Consultant
YellowX OU

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Johan Donough

Programme Manager

Programme Manager
Denis Oakley & Co
Strategy & Sales Director
Offseid Group

Custom Accelerators that Transform Engineers into Entrepreneurs

We meet your engineers where they are and give them the mindset, confidence and skills to take ideas, validate them and grow them into corporate babies